Introduction
Many enterprises are using technologies such as instant messaging with presence, mobility or web conferencing services but in general the uptake of all encompassing unified communications solutions has been slow to take off. In this brief, Datamonitor outlines the changes in this market and explains which trends will have the biggest impact in 2008.
Scope
Provides an overview of the trends which will impact the unified communications market in 2008. Discusses the integration of mobility with unified communications. Analyses how environmental and economic issues will affect the market. Relates consumer communication patterns to enterprise trends.
Highlights
Many enterprises are currently using elements of UC such as instant messaging with presence, mobility or web conferencing services but in general the uptake of all encompassing communications solutions has been slow to take off. Despite the publicity and hype, cost of implementation and measurability of benefits are still the leading inhibitors. Following on from recent advances in cellular technology and the rapid uptake of mobile email and applications, mobile access is likely to become a more integral part of enterprise communications. Desktop functionality has been extended to the mobile phone and now IP telephony and UC are heading the same way. Green IT emerged as a hot issue in 2007 following on from the publicity surrounding the environment and the recent political focus on businesses' carbon footprints. It is set to remain at the forefront of both vendors' and IT users' minds throughout 2008 and will be a significant factor in the marketing of unified communications solutions.
Reasons to Purchase
Identify the key trends in the unified communications market in order to plan your go-to-market strategy. Understand how changing work patterns and the economic climate will affect the industry.