Payment Cards in Ireland is an invaluable guide to one of the key European card markets. Created using a combination of secondary and primary research, this report provides statistics on market size, competitor market shares and card acceptance. It also provides an overview of regulation, competitor activities and product innovation. It concludes with an analysis of the Irish market.

Scope

The focus of the report is on consumer payment cards, as opposed to commercial cards. Data and analysis provided on debit cards, credit cards and charge cards. The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered. Historic market data is presented for 2002-06, with forecast data presented to 2010. Competitor shares for card issuers are presented for 2006.

Highlights

Overall, the payment card market in Ireland has enjoyed strong growth over the last five years; this is particularly true of the pay now market. Card issuance in the pay now market has grown at an annual average rate of 13.9% compared to 5.6% in the pay later market. Ireland has reached full migration to EMV. A public awareness campaign was launched leading up to March 17, 2007, St Patrick's Day, after which cardholders had to the use chip and PIN facility and could no longer sign for purchases at the POS. The Irish market is becoming more competitive. Fortis entered the market in 2007 by forming a joint venture with the Irish post office, An Post, and has begun offering credit cards. At the same time, Halifax launched its first current account for Irish consumers and introduced Ireland's first Visa-branded debit card.

Reasons to Purchase

Learn how the Irish consumers payment card market has developed over the last five years. Understand recent developments in the market in terms of consolidation, new entrants and product innovation. Find out Datamonitor's view on the future growth rate in the Irish payment card markets including, debit, credit and charge.