In today's highly competitive market where consumers are less loyal than ever, insurers must retain and grow their most profitable customers, all while minimizing the resources spent on low- or no-profit policyholders. In pursuit of this goal, insurers will find CRM to be invaluable tool in valuing and managing each customer interaction.

Scope

A detailed examination of the market drivers and inhibitors for CRM in insurance Key strategies for maximizing the return on investment (ROI) of CRM projects Market sizes and forecasts for CRM license sales, broken down by region and insurer-type

Highlights

Insurers must gain a full view of the customer in order to identify and grow the most profitable customers, and marginalize the customers that have little or no profit potential. To capitalize on opportunities and to thwart competition, insurers must become customer centric. The insurers that master the customer relationship will witness a boom to the bottom line. According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.

Reasons to Purchase

Understand how to compete better in today's evolving insurance market Understand the current and future direction of CRM spending in the insurance sector.