The transforming communications and entertainment sector is creating a challenging new environment for traditional broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological solutions to aide in multi-platform distribution and value-add services.

Scope

Outlines shifting TV consumption habits and how they are driving online broadcast distribution. Highlights revenue diversification business models and how it is crucial for the broadcast sector to secure positive growth. Addresses how multi-platform distribution and digital ad insertion will be key strategies for 2008.

Highlights

Consumers are becoming accustomed to accessing video content through new mediums. On-demand entertainment is one of the most revolutionary trends for both online content and digital television consumption, creating new challenges to the sector. Advertising is a steadfast revenue generator for broadcasters, particularly in the US. Ever since the early days of broadcast, sponsorship of content has helped generate revenue. However, as consumption habits transform and consumers utilize multi-platform channels traditional revenue generation are loosing their effectiveness to bring returns. Addressable advertising allows broadcasters to push relevant advertising to specific user-demographics, effectively heightening their potential effectiveness. This could essentially allow broadcasters to boost their advertising premium rates due to an increase in ROI.

Reasons to Purchase

Outline major trends set to transform the broadcast market over the next 12 months. Understand market trends in broadcast revenue generation and moves towards diversification. Addresses new technological solutions for addressable advertising.