Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.

Scope

Geographic coverage: global. Category coverage: food, drinks, personal care and household products.

Highlights

Manufacturers continue to perceive fragrance as a key selling point in the household goods arena, as a look at the latest launches on Productscan highlights. While a fragranced pendant has been launched that is designed to freshen up wardrobes, a range of washing up liquids that are fragranced with bath-inspired scents have hit the market.

Reasons to Purchase

Assess product innovation trends in your market. Learn from successful new product launches.