Consumers have moved beyond choosing food and drinks simply to maintain everyday health. They are now seeking to optimize performance and reduce the risk, or delay the onset of diseases with functional food and drinks. This report concludes that the market drivers for functional product growth will have more influence than the inhibitors, making it a highly important area for investment.

Scope

Extensive sizing of functional food and drink markets by region, country, category and targeted health benefit. In-depth qualitative and quantitative analysis of consumer drivers and inhibitors shaping market developments. Showcases best practice product and market innovation highlighting the most effective way to respond to changing consumer attitudes. More detailed geographic, product and consumer insight coverage.

Highlights

Functional food and beverages are commonly associated with senior citizens trying to maintain vitality and reduce the risk of disease. However, lifestyle changes are resulting in younger consumers purchasing functional foods with greater regularity, in order to combat the myriad of health problems faced on a daily basis, such as fatigue. Overcoming consumer skepticism about a wide range of issues related to functional products and their purported benefits will be important in gaining long-term mass acceptance. Industry players should also be wary of pushing a food or beverage product's functionality too far. Sales of functional products are rising across all food and drink categories in the US and Europe alike, and growth rates continue to outperform growth in the food and drink categories overall. On a regional basis, the Asia-Pacific functional food and drink market will continue to outperform the US market over the next five years.

Reasons to Purchase

Gain a detailed understanding of the current attitudinal and behavioral drivers and inhibitors across three key geographies. Recognize the key growth areas in the functional food and beverage markets and how to capitalize most effectively. Use the latest evidence to align product portfolios and marketing strategies with consumer attitudes and behaviors.