In Western markets, retail industry growth has dropped to one of the slowest rates of modern times and consequently the role of IT has become increasingly important for improving business performance. This brief outlines the role of technology in the modern retail environment, including the expansion into new emerging markets.

Scope

The brief will examine the opportunities in emerging retail markets, including the BRIC countries Attention is paid to the evolving retail value chain, as organizations seek ways to improve operational efficiencies Focus is applied to the impact of technology on SMB, as this community represents a potentially lucrative market segment Understand the role played by technology in helping to drive customer loyalty

Highlights

As IT strategies becomes increasingly integrated with overall business strategy, vendors will need to help retailers demonstrate ROI to senior management. To do this, emphasis will need to be placed on customized solutions aligned to the vertical market and attention will have to be given to deepening partner relationships with retailers.

Reasons to Purchase

Identify the key trends occurring in the retail market in 2007 and how retail decision makers are both driving and responding to these Understand the technologies being employed in both large retail enterprises and SMBs Gain insight into the future direction of the retail market and the implications for vendors.