Datamonitor's annual Technology Trends survey indicates that enterprise applications remain the principal area of IT investment. In this brief the results from the 2007 Technology Trends survey, covering 1,000 IT decision makers in the US, Australia and the EU, are discussed with respect to enterprise application penetration, vendor mindshare, investment opportunities and deployment preferences.

Scope

Gauges the market penetration and assesses the investment potential of seven enterprise applications. Evaluates enterprises' preferences for enterprise application procurement, deployment and outsourcing. Identifies fluctuating perceptions of leading vendors across four enterprise size bands. Explores regional variations in investment, decision-making, deployment and outsourcing patterns.

Highlights

Enterprise applications are very closely aligned with business priorities and for this reason enterprises continue to invest in them despite their high penetration. Ongoing programs of investment ensure that the enterprise application footprint will continue to expand, with CRM and ERP attracting particularly considerable volumes of investment. Due to the close alignment between enterprise applications and the enterprise goals, dominant macroeconomic and operating conditions in each of the market segments have a considerable impact on enterprise application decision-making, investment plans and deployment and outsourcing preferences. The enterprise applications market is highly consolidated and this is reflected in the distribution of mindshare. Mindshare is dominated by a trio of prominent vendors, although their relative success varies by enterprise size-bands.

Reasons to Purchase

Identify key enterprise applications driving market growth and investment. Align your marketing strategy with investment, purchasing and decision-making preferences in national markets and enterprise size-bands. Optimise go-to-market strategies through revealing enterprises' procurement and deployment preferences.