Introduction
Regular round up of sports drinks market and product launches in Japan
Scope
The total sports drinks market in Japan showed a slight increase in terms of sales value. Liquid drinks are the main product type. PET bottles are the most popular container type.
Highlights
The top three brands in the market account for nearly 90% brand share. Auqarius, the leading brand from Coca-Cola Japan, has nearly 50% of the market share. All leading brands launched new varieties or relaunched mainstay products in 2006/2007.
Reasons to Purchase
This brief covers total market sales and trends of sports drinks in Japan over the years. It also contains analysis of leading brands from major manufacturers. Key product developments in 2006 / 2007 are also covered.
'Japanscan Market Report: Sports Drinks' is a Market Briefing from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors.