Datamonitor's Alcoholic Drinks: Global Industry Guide is an essential resource for top-level data and analysis covering the alcoholic drinks industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global alcoholic drinks market grew by 2.6% in 2007 to reach a value of $846.5 billion.

In 2012, the market is forecast to have a value of $967.4 billion, an increase of 14.3% since 2007.

The market grew by 2% in 2007 to reach a volume of 166.3 billion liters.

In 2012, the market is forecast to have a volume of 183.8 billion liters, an increase of 10.5% since 2007.

Sales of beers, cider and FABs account for 49.5% of the global market's value.

Europe accounts for 58.1% of the global market's value.

Anheuser-Busch Company accounts for 8% of the global market's volume.

On-trade sales distribute 39.5% of the global market's volume.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.