Datamonitor's Beer: Global Industry Guide is an essential resource for top-level data and analysis covering the beer industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global beer market grew by 2.1% in 2007 to reach a value of $401.4 billion.

In 2012, the market is forecast to have a value of $446.4 billion, an increase of 11.2% since 2007.

The market grew by 2.2% in 2007 to reach a volume of 127.2 billion liters.

In 2012, the market is forecast to have a volume of 141.7 billion liters, an increase of 11.4% since 2007.

Standard lager forms the leading sector of the market, with a 53.6% share of the market by value.

Europe is the leading region in the market, with a 49.5% share of the market's value.

Anheuser-Busch Companies, Inc. is the leading company in the market, with an 13% share of the market by volume.

On-trade sales form the most lucrative distribution channel, with a 39.8% share of the global market by volume.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.