Datamonitor's Publishing: Global Industry Guide is an essential resource for top-level data and analysis covering the publishing industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global publishing market grew by 2.3% in 2007 to reach a value of $444.1 billion.

In 2012, the global publishing market is forecast to have a value of $498.4 billion, an increase of 12.2% since 2007.

The most lucrative segment of the global publishing market is the sale of advertising, which accounts for 33.7% of the market's value.

The Americas is the most lucrative regional publishing market, accounting for 39.9% of the global market's value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The publishing market consists of books, newspaper and magazines, and advertising segments. The book publishing industry comprises publishers of academic, professional, general and other (fictions, non-fiction etc) books. Market value refers to the domestic sales of books only at the retail sales price (RSP). The newspaper and magazine segment value is calculated as the revenues generated by publishers from hard or electronic copies of their products, whereas advertising segment represents revenues generated from advertising within those products. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.