Grocery shopping in Europe and North America is changing as shoppers focus on value and product range. This has encouraged the development of new forms of retail channel which consumers are using in new and different ways. This report explores attitudes towards the different factors shaping the retail environment and how shoppers are behaving as a result of this.

Scope

Analysis of consumer attitudes and behaviors with regard to shopping including store selection and in-store choices Key data including grocery shopping frequency and value share of different store formats Detailed recommendations offering practical strategies based on the trends and insights uncovered in the report Covers countries across Europe and North America; France, Germany, Italy, Netherlands, Spain, Sweden, UK and the US

Highlights

Grocery shopping in Europe, North America and indeed around the world is changing in two main ways. Firstly, shoppers' attitudes towards the different elements of the retail offer are shifting. And secondly, these changing attitudes are encouraging the development of new forms of retail channel which shoppers are using in new and different ways With a 15% share of French grocery retailing and more than 4,000 outlets by 2007, discounter store share of value sales has grown by 50% over 200207, while the number of outlets has almost doubled. More than two-thirds of the French public are now customers of one of the discounters, a number that has also significantly increased The paradox balance between offering range variety and simplifying the shopping experience is an important issue for retailers to resolve. Manufacturers and retailers therefore need to find the "choice sweet spot" by editing the choices for their targeted customer while manipulating the number of choices and then assessing customer reaction

Reasons to Purchase

Understand the attitudes driving shopping patterns including store choice and point of purchase behavior Obtain consumer survey and store format data allowing you to identify the changing priorities of today's shoppers in developed consumer societies Improve your marketing and in-store proposition by following specific actionable recommendations and by identifying industry best practice.