In recent years NRIs have come to be seen as an important niche segment for wealth managers to target and as a key potential growth area in the future. This brief assesses the strategies that wealth managers are using to target NRIs.

Scope

Sizes the global NRI market; Presents a profile of NRI clients, based on Datamonitor surveys in Europe and Asia Pacific; Assesses wealth managers' strategies for targeting the NRI market.

Highlights

The global stock of non-resident Indians (NRIs) continues to expand, with the highest concentrations in Saudi Arabia, the US, the UAE and the UK. Datamonitor research suggests that NRI clients based in Europe are more likely to insist on greater involvement in the management of their portfolios. In fact, 66% of European wealth managers described their NRI clients' desire to take an active role in their own portfolio management/investment decisions as above-average or high. Major wealth managers also perceive the value of targeting the NRI market by establishing private banking operations in their homeland. SG Private Banking's Singapore office serves as the base for its non-resident Indian (NRI) business line. However, the bank also leverages its on-the-ground presence in Bangalore, Chennai, Delhi and Mumbai.

Reasons to Purchase

Identify the most important countries and regions for NRI wealth management; Develop your NRI proposition based on insight into clients' characteristics and needs; Compare your competitors' strategies for targeting this niche segment.