Globally, the use of online social networks as a means to communicate and interact is rising sharply. Interactive social media has given people more control over their media experience. This creates both new opportunities and challenges in marketing. This report will help you understand when and how to utilize social media as part of a successful marketing strategy

Scope

Detailed insights and analysis documenting the drivers behind the continued popularity of online social media Key country-by-country data outlining social network memberships, internet access, broadband access and mobile phone ownership Strategic conclusions and actionable recommendations on harnessing the power of social media for marketing purposes Global scope countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, N. Zealand, Japan, China, S. Korea, India

Highlights

Across the globe, consumers are becoming more connected through the help of new technology. In particular, increased broadband internet access has encouraged new internet users, as well as those already using the internet to spend more time on it, because it enhances the user experience and makes the evolution from Web 1.0 to Web 2.0 possible. It is incorrect to assume that successful Online Social Networking (OSN) based marketing is only relevant for brands targeting younger consumers. Although they remain the core group driving the trend, the reality is that OSN is also relevant to a broad range of age cohorts. Social media derived marketing needs to be engaging and not overly forced. Consumer packaged goods companies that would be especially well-advised to engage in the commercialization of social networking are those whose target market already feels a strong sense of engagement.

Reasons to Purchase

Obtain a detailed understanding of consumers' need to connect online and how this can be effectively leveraged commercially Use the latest evidence based insights to structure effective marketing campaigns through social media Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and best-practice marketing across the globe.