Introduction
A regular round up of ready-to-drink Japanese tea market development and product launches from Japan.
Scope
The RTD Japanese tea market faced a slowdown in 2006 and 2007 after years of growth.
Market is expected to remain at the same scale in 2008 as focus on the soft drinks market shift to mineral water.
Green tea, the main sector, accounts for 72% of this market.
Report Highlights
Green tea sector declined in 2006 and 2007 due to competition and lack of hit productsis. In this highly concentrated sector, Ito En is the clear leader, with 34% of market share.
Barley tea sector continues to decline in 2006 and 2007. Ito En and Kagome lead in this sector with mainstay product series.
Blended tea is the only growing sector in 2006 and 2007. Coca-Cola is the dominating leader, accounting for more than 70% of the market.
Reasons to Purchase
This brief covers total production and sales of RTD Japanese tea drinks market over the years.
It contains analysis of the three sectors, incluidng leading brands from major manufacturers.
It covers key product developments in 2006 / 2007 in each sector.
'Japanscan Market Report: Ready-to-Drink Japanese Tea' is a report from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors.