Introduction
Annual round up of new product launches and key market developments from food and beverage markets across sectors in 2007 from Japan.
Scope
The total production value of food and beverages in Japan is estimated to have reached JPY 22.67 trillion in 2007.
Soft drinks, alcoholic beverages and confectionery are the main sectors, each accounting for more than 10% of the total production value.
Health product is the sector with the most significant growth in 2007.
Products with a healthy image, plus products with premium offerings, are expected to continue to be trendy in 2008.
Report Highlights
Products made with healthy ingredients, such as vegetables and / or fruit, are trendy. Product with low / zero sugar, calorie or carbohydrate content are also popular across sectors. It is expected that the boom will continue in 2008 on health-related products, or products featuring health benefits.
Jointly developed products from major companies and famous professionals are common as a factor of product differentiation. The bipolarization of retail prices sees many products featured as “value” or “premium” choice.
Many functional foods and drinks, as well as supplements, are designed as convenient ways to supply nutrients that are insufficient in daily diet. Collagen, dietary fiber, calcium and multiple grains are among the most popular healthy ingredients. Products to aid metabolism are expected to remain trendy in 2008.
Reasons to Purchase
This brief covers market production value and analysis across food and drink sections in Japan in 2007.
It contains trends of development in sectors including soft drinks, confectionery, ready meals, milk and milk products, and functional products.
It also covers key product developments from leading manufacturers in the market.
'Japanscan Market Report: Review of New Products 2007' is a report from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors.