This databook is a detailed information resource covering all the key data points on soft drinks in China. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
Contains information on six key categories: bottled water, carbonates, concentrates, functional drinks, juices, RTD tea & coffee.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
The market for soft drinks in China increased between 1998-2003, growing at an average annual rate of 12.8%.
The leading company in the market in 2003 was The Coca-Cola Company. The second-largest player was PepsiCo, Inc., with Jianlibao Beverage Co., Ltd in third place.
Discover the major quantitative trends affecting soft drinks markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.