Introduction

This report analyzes the broadcast TV production value chain in Europe. It investigates the key drivers in the market and provides an insight into the key vendors to the broadcasters' production departments.

Scope

• This report covers the sub-sectors of the broadcast value chain from: ingest, editing, media asset management and out to transmission

  • Datamonitor has interviewed 25 of the leading broadcast industry vendors in Europe, in addition to some of the larger broadcasters

    • In addition this report has been based on a thorough and exhaustive secondary research campaign

    Highlights

    The broadcast industry is being driven by the underlying trend of the transition from analog production systems to digital IT-based workflows. At present only approximately 15% of European broadcasters operate fully digital workflows.

    In addition to this long-term trend is the growing desire for high-definition (HD) capable software and hardware. Broadcasters across Europe will slowly begin to transmit HD content over the next three to five years, and thus they need HD capable equipment. Vendors indicate that almost 20% of new business requests seek HD compatible products.

    Vendors who are focused on the growth areas of open standards IT equipment are expected to experience the strongest over the forecast period (2004-2008). Those tied to the analog era will suffer from a declining revenue opportunity in Europe.

    Reasons to Purchase

    • This report will provide vendors with an independent analysis of their market's revenue opportunity and growth potential

      • The report should also be beneficial for companies who are seeking to enter the broadcaster market and have yet to plan their go-to-market strategy