Introduction
There are 10 global consumer mega-trends that will determine successful NPD and marketing strategies in the next 10 years. This report, in presenting new data to reflect consumer values, attitudes and behaviors, offers a more detailed breakdown of how the mega-trends have affected consumer behaviors, how they evolved in recent years and how they are likely to evolve in the future.
Scope of this report
- Profiles how the mega-trends have evolved by identifying new behaviors and presenting new data concerning consumer attitudes and behaviors
- Identifies the changing values, attitudes and behaviors driving each of the mega-trends across Europe, North America, Latin America and Asia-Pacific
- Describes the specific tangible components of the mega-trends, including detailed breakdown of behavior and product attribute trends
- Showcases the latest best-practice, "on-trend" product and marketing innovation offering a wealth of creative ideas to guide future innovation
Research and analysis highlights
Global consumers continue to report problems with maintaining a work-life balance. Pit-stopping behaviors such as workplace consumption and consuming on-the-move have become more pronounced. Snacking has evolved into a trend towards light meals, where consumers seek more filling and substantial meals to facilitate their 'flexi-eating' habits.
Trends concerning boomeranging children, extended singleton and extended time spent as older consumers have all become more pronounced across the globe. Manufacturers must recognize that consumer lifestyles are becoming more changeable and therefore be more flexible in the way they target consumers according to lifestage assumptions.
Manufacturers and retailers need to be aware of counter-trends and the 'polarizing effect' because for every trend there is a counter trend which present untapped growth opportunities as well as potential threats. Overall, to be successful in the coming years, a product or service should ideally be founded on several of the mega-trends.
Key reasons to read this report
- Gain a more detailed understanding of how the mega-trends have affected behaviors and how they are likely to evolve.
- Save time by gaining a clear perspective of the 10 mega-trends guiding contemporary consumer behavior today
- Increase the likelihood of being "on-trend" by determining whether your NPD is supported or threatened by the "mega-trends"
There are 10 global consumer mega-trends that will determine successful NPD and marketing strategies in the next 10 years. This report, in presenting new data to reflect consumer values, attitudes and . . .