By 2009, there will be 181m Empty Nesters in Europe and the US, representing 75% of all over 50s. In 2004, they spent US$698bn on food, drinks and personal care, and this is forecasted to grow by 2.5% a year over the next five years. Empty Nesters are keen to enjoy the newfound freedom afforded them by greater control of their time, increased disposable income and decreased responsibilities.

• Comprehensive dataset covering Empty Nesters' expenditure on food, drinks and personal care, the size of the group and income.
• An in-depth exploration of new and emerging need states, attitudes and behaviors determining Empty Nesters' future consumption behavior.
• Actionable recommendations to capitalize on the consumer trends and insights relevant to Empty Nesters

By 2009, three quarters of all Seniors in Europe and the US will be Empty Nesters, consumers aged over fifty years whose children have left the home. In absolute terms, this means that there will be 181 million Empty Nesters in Europe and the US in five years' time.

On average, 54% of European and American Empty Nesters claim that in the past year they have tried new types of food and drinks. European and American Empty Nesters do however show different propensities to experiment, with 49% and 58% respectively claiming to have experimented with new foods over the past year.

35% of Empty Nesters agree that taste is a more important factor than health when choosing food and drink, compared to on average 33% of other Seniors.

• Understand the growing and emerging need states of Empty Nesters that will drive their spending on goods and services over the next five years
• Learn how to target Early and Late Empty Nesters more effectively thanks to in depth consumer surveys
• Increase sales by developing products, branding strategies and marketing messages which meet the specific needs and attitudes of Empty Nesters