Introduction
Growing numbers of consumers are snacking, both at new times and in new locations, such as snacking when working late, on-the-go energy or performance boosts or light, informal snack meals. This behavior continues to offer new and surprising opportunities for impulse products as consumers re-evaluate their product choices in the light of new need states that are identified in this report.
Scope of this report
- A comprehensive analysis of morning, afternoon and evening snacking and non-alcoholic drinking occasions, by location, covering the US and Europe
- In-depth analysis of why changes are taking place in snacking and beverage markets and what consumer trends are influencing this
- Action Points pinpointing how to devise effective marketing strategies appealing to the changing attitudes and behaviors of European and US consumers
- New product development analysis highlighting how to exploit emerging trends through careful targeting of consumers' need states
Research and analysis highlights
With new occasions emerging and a growing relevance of snacks in fulfilling modern nutritional requirements, the combined value of snacking in Europe and the US is expected to near US$150bn by 2009. Snacking out-of-home and day-time snacking occasions represent key growth opportunities.
Non-alcoholic drinks markets are also benefiting from more impulse purchases and the increasing emotive importance consumers place on consumption. A typical European spent US$25 per month on soft and hot drinks in 2004, compared to US$30 for a typical American consumer. On-the-go drinks consumption is a key growth area.
Consumers are demanding that snacking and beverage products become more 'charged', indulgent, fun, entertaining, sensual, adventurous and exotic. These factors are giving rise to the trend of 'experiential products'. Consumers are also searching for more authentic products in relation to flavor profiles and production methods.
Key reasons to read this report
- Access unique snacking and non-alcoholic drinks market and consumption occasion data, segmented by value, location and country.
- Improve your marketing by understanding the mega-trends influencing consumers and accessing information on the latest global product development.
- Understand emerging unmet consumer needs such as health on-the-go and guilt-free indulgence and how need states vary by occasion.
Growing numbers of consumers are snacking, both at new times and in new locations, such as snacking when working late, on-the-go energy or performance boosts or light, informal snack meals. 