Introduction
Consumers' changing lifestyles are driving the market for convenient meal solutions. Consumers are working longer hours, spending more time commuting and have a growing desire to maximize their increasingly limited leisure time. Modern consumers have become more demanding and are prepared to pay a premium for convenient meal solutions that do not sacrifice quality, health or sensory benefits.
Scope of this report
- Comprehensive analysis of trends in consumer behaviour and the subsequent impact of these changes on the prepared meals market in Europe and the US
- In-depth quantitative analysis of the prepared meals market to reveal the most profitable consumer groups for manufacturers to target
- Extensive primary research of consumers and senior industry figures to uncover the latest thinking and reveal emerging opportunities
- Detailed action points explaining how to effectively position a brand to maximize sales in the prepared meals market
Research and analysis highlights
The prepared meals market is forecast to grow by 16.5% over the next five years. The Swedes and the British lead the way in consumption of prepared meals with the average consumer spending EUR105 and EUR61 respectively in 2004. Consumers in Mediterranean countries spend far less on prepared meals due to a strong gastronomic tradition
Datamonitor's 2005 consumer survey revealed that 70% of respondents claim that the unhealthy features of prepared meals limit their consumption with 46% citing too many additives. Consumers are switching to chilled prepared meals, as they are perceived to use fresh ingredients, contain fewer additives and thus be healthier.
Consumers' growing understanding of the link between health and diet means more and more are checking the nutritional content of products. Datamonitor's 2005 consumer survey revealed that 84% of consumers check the nutritional content of prepared meals, with calorie and fat levels being checked the most regularly.
Key reasons to read this report
- Use exclusive data on the size and dynamics of the prepared meals consumption in Europe and the US to capitalize on future developments
- Understand the drivers behind the convenience trend and how to target emerging untapped consumer behaviours
- Learn how to tailor your NPD and marketing campaigns to more accurately target profitable consumer groups
Consumers' changing lifestyles are driving the market for convenient meal solutions. Consumers are working longer hours, spending more time commuting and have a growing desire to maximize their increasingly limited leisure time. 