Introduction
Eating out has evolved around a broad range of consumer needs ranging from a desire to experience new, exotic cuisines from fine dining venues to obtaining a 'grab-and-go' solution from a fast food outlet or even a convenience store. This report offers a complete review of European and US consumers' eating out habits and the subsequent impact of these changes on the foodservice and retail markets.
Scope of this report
- A complete review of European and US consumers' eating out habits with market size and transaction data segmented by channel and country.
- Consumer segmentation based upon the frequency of eating out in the evening.
- Extensive analysis of trends in consumer behavior and the impact of these changes on the foodservice and retail markets in Europe and the US
- Detailed Action Points pinpointing how to effectively target the growing number and value of eating out occasions.
Research and analysis highlights
Eating-out is increasingly characterized by being less planned, leading to more irregular eating times and reinforcing the trend for more 'snack' or 'quick and easy' meals. There is also a growing blur between foodservice and retail whereby away-from-home consumption has huge implications for both foodservice and packaged goods players alike.
Out-of-home eating is becoming more established. In Europe, Datamonitor forecasts that there will be 12.9 billion extra out-of-home meal occasions in 2008 relative to 2003 and 6 billion extra snacking occasions. Corresponding figures for the US indicate an increase of 8.8 billion meals and 7 billion snacking occasions respectively.
There will be an extra 3 billion foodservice (profit sector) transactions in 2009 relative to 2004 in the US. A similar growth rate is predicted for Europe, where the number of transactions will exceed 41 billion by 2009. The combined value of the foodservice (profit sector) in Europe and the US is forecast to exceed US$700 billion by 2009.
Key reasons to read this report
- Obtain unique data on the size and future development of the European and US foodservice markets.
- Understand the trends and consumer needs affecting eating out choices and recognize how foodservice experiences affect consumers' retail choices.
- Discover how to tailor your NPD and marketing campaigns to more accurately target specific consumer groups and occasions.
Eating out has evolved around a broad range of consumer needs ranging from a desire to experience new, exotic cuisines from fine dining venues to obtaining a 'grab-and-go' solution from a fast food outlet or even a convenience store. 