As CEE states moved closer towards European harmonization, their banking sectors became a focus for major Western European players. This report gives the reader a comprehensive knowledge of the major CEE retail banking sectors, examining leading competitors and outlining successful strategies. It focuses on nine CEE countries and profiles nine leading players in the region.

• This report gives readers a comprehensive data reference source for the size of CEE retail banking markets and the leading competitors in each.
• Data covers four core retail banking product markets: current and deposit accounts, payment cards, mortgage lending and personal lending.
• For each product market, data is provided for Bulgaria, Hungary, Poland, Romania, the Czech and Slovak Republics and the Baltic states.
• This report also includes 9 in-depth competitor profiles of retail banks that have used highly innovative strategies to succeed in these markets.

Datamonitor's analysis of product innovation and best-practice in CEE retail current and deposit account markets found that three banks stand out. These are: Komercni Banka of the Czech Republic, Hansapank of Estonia and Slovak Tatra Banka.

Datamonitor's examination of CEE mortgage lending markets found that three banks stand out. These are: the Czech bank Ceska Sporitelna, Parex Banka from Latvia and Romanian BCR.

Datamonitor's study of product innovation in CEE personal lending markets found that three banks stand out. These are: OTP Bank of Hungary, Bulgarian Bulbank and Poland's Bank Pekao.

• Market data enables you to compare the size and trends of retail banking product markets to identify those markets that hold the best potential.
• Market shares of leading competitors in CEE retail banking markets allow you to identify potential opportunities and competitive threats.
• Profiles allow you to learn from other banks' experiences in the CEE region and to identify the most successful strategies.