73 per cent of all consumers in Europe and the US are moderately to highly price conscious in all their consumption behaviors and attitudes. This report outlines key trends and insights which will give financial services providers the ability to effectively target price conscious consumers in all their key markets.

• Data from an exclusive Datamonitor survey of over 3000 consumers in France, Germany, Italy, the Netherlands, Spain, Sweden, the UK and the US
• In-depth analysis of data covering price conscious consumers' attitudes and behaviours, broken down by region and age
• Data and analysis from secondary research on income and expenditure in the US and Europe
• Focussed research into industry strategies highlighting existing approaches and future opportunities for financial services providers

Across Europe and the USA consumer attitudes to banks contrast sharply with attitudes to utilities suppliers. Across all eight countries, an average of 51 per cent of consumers rated service the priority when choosing a bank whereas only 20 per cent did so in the case of utilities.

In seven of the eight markets analyzed, convenience consumers show a preference for buying all of their insurance products as part of a single package from an insurance provider.

Bargain hunters are so determined to get the lowest prices that they are far more likely to switch to a cheap unrecognized brand than the other consumers in Europe and the US are.

• Understand the size and scope of opportunities to target price conscious consumers in both the US and Europe
• Improve acquisition and retention rates by gaining a detailed understanding of the impact of price consciousness on consumers' behaviours
• Design innovative products by learning of gaps in the market where existing strategies are not meeting the needs of price conscious consumers