The non-standard mortgage market is well known for generating bigger margins than the mainstream sector. Once tainted with bad publicity, the market is now considered as a niche market to be in. With mainstream players looking to enter new growth markets, the sector is receiving increased attention. Faced with tougher competition, lenders now have to step up their games to secure market share.

• Provides a detailed overview of the UK non-standard secured lending market, that is, mortgages and secured personal loans
• Sizes the UK non-standard mortgage and personal secured loan markets and presents scenario-based five year forecasts
• Provides market share data for the major competitors in the non-standard mortgage market
• Analyzes trends and issues in the UK non-standard secured lending market

Many lenders interviewed for the purpose of this report agreed with the fact that the non-standard borrower is more likely to be someone who, at some point in their life, has experienced a life-changing event such as divorce, temporary unemployment or sickness, which has resulted in a financial blip.

The growth in the average advance for a secured loan has been a major element in driving the market upward. This figure has risen by an average annual percentage of 19.3 per cent over the past five years, almost twice as fast as the mortgage market.

2005 has seen various non-standard players adopt a more aggressive approach. A certain number of lenders including Mortgages plc and SPML have publicly announced their business ambitions, for instance, by how much they want to grow, the share of the market they want to occupy and their overall strategy to meet these goals.

• Gives you a competitive edge by providing you with a thorough analysis of the UK non-standard secured lending market
• Learn what your competitors are doing and adapt your strategies accordingly
• Draw on Datamonitor's five-year scenario-based forecasts to plan your future strategy with confidence