The collapse of the endowments market and the recent boom in mortgage lending has benefited the term assurance market, with sales of mortgage and non-mortgage related products blooming. This report assesses market size and growth drivers within the term market, examines distribution trends, analyzes competitor performance and provides in-depth forecasts of the term market to 2009.

• The reports use ABI statistics, SynThesys Life database, Swiss Re information, extensive secondary sources and primary interviews with leading players
• Forecasts the size of the term market to 2009 and explains the key drivers at work. Also provides competitor analysis of the leading three players
• Assesses the role of term assurance within protection and investigates the trends of mortgage & non-mortgage related business
• Provides distribution data by channel, identifying key sales trends and distribution competitor strengths to give sales channel forecasts to 2009

Non-mortgage related term is forecast to grow at a faster rate than mortgage related product as the mortgage market slows, however a less rapid slowdown in sales of term than mortgages is predicted as some of the decline is cushioned by re-broking of existing policies.

The trend towards low-lost high volume sales of term assurance will continue with supermarkets and other non-advice channels increasing their share of the total term assurance market.

• Market forecast: Identify the future of the market, its potential and opportunities for developing winning term products and distribution strategies
• Competitor intelligence: Appreciate the key market competitors, their strengths and weaknesses to build successful strategies and boost business
• Market data: Understand market and distribution trends and drivers in the total protection and term markets