Capital Protected and Structured Products in Europe 2005 analyses the market for these products in five key European geographies. Much of the report is based on the results of Datamonitor's European Alternative Investments Survey 2005. The results give a unique perspective of the structured product market and its anticipated future development.

• Assesses asset manager opinion as to the key target markets and distribution channels for capital protected and structured products
• Focused on future market direction including anticipated demand in key customer groups, scope for innovation and barriers to growth
• Based on an extensive survey of 96 asset managers with regard to structured products
• Country coverage includes France, Germany, Italy, Spain and the UK

77% per cent of asset managers surveyed suggested that private individuals (mass market, mass affluent or HNW individuals) were the key market for structured products. Of these, the mass market was considered to be the core target by 33% of asset managers, while 23% of asset managers pinpointed the mass affluent and a further 21% the HNW segment.

Private banks and wealth managers were widely considered to be the best distribution channel for the HNW sector with 38% of European asset managers making this assessment. They are however expected to continue to face stiff competition from financial advisers and retail banking channels.

With such massive scope for product development, focusing innovation in the right areas to tap customer sentiment will be key. Asset managers must avoid the temptation to innovate for innovation sake or to further the intellectual boundaries of structured product design, rather than matching identified customer requirements.

• Ascertain the key customer segments and distribution channels to prioritise in building market share
• Benchmark your offering against Datamonitor's view of the winning propositions in key market segments
• Plan your business strategy based on a unique view of future market direction