The UK mortgage market is one of the most sophisticated mortgage markets in the world, offering a choice of more than 4,000 products to customers. It is also one of the most competitive where there is a growing need for lenders to devise winning strategies. In such a highly saturated market, 'innovation' can prove to be a determining factor in differentiating between future winners and losers.

• Focuses on the UK and foreign mortgage markets
• Covers various fields, namely: pricing, mortgage-related protection cover, product, repayment options and retention strategies
• Provides detailed case studies from the UK and foreign mortgage markets

Mortgages linked to a basket of foreign currencies are more likely to have a niche appeal, should they be introduced in the UK. UK borrowers of a high-income level and those earning their salary in foreign currencies such as expatriates position themselves as potential target customers.

Many mortgage lenders in European markets, such as BBVA in Spain, offer stand-alone cap interest rate insurance to borrowers choosing a variable rate mortgage. While the insurance may be bundled with the mortgage, it can also be sold separately.

The Stable Repayment Choice is an interesting concept, which is likely to be applicable in the UK. It combines the advantages of a variable rate and a flexible mortgage with the security attached to a fixed rate product. By allowing borrowers to determine the maximum monthly repayment they can afford, the feature acts as an interest/repayment cap.

• Learn about innovations in overseas mortgage markets across various aspects of the marketing mix
• Provide a detailed assessment of the applicability of foreign mortgage innovations in the UK mortgage market
• Give you a competitive edge by allowing you to differentiate your mortgage proposition through the acquired knowledge