Introduction
With the global telecommunications industry having to restructure, the revenue potential from broadband technology has become central to many service providers' strategies. This report analyzes the current and future state of consumer broadband markets in Western Europe and North America, serving as an important update to a previous Datamonitor report on this topic published early in 2003.
Scope of this report
- Market forecasts for the development of the consumer broadband sector, focusing on the likely service provider revenues in 16 countries.
- Assesses the evolution of the consumer broadband market and highlights strategies that can lead to success for service providers.
- Outlines the major factors currently impacting market conditions, and highlights the primary competitor dynamics.
- Analyses the growth and significance of the various broadband technologies that are available for consumers.
Research and analysis highlights
In most markets in Western Europe and North America, consumer broadband access has passed the 'innovators' and 'early adopters' phases, having reached the 'early majority'. Aggressive marketing campaigns and competitive pricing programs mean that the technology is now living up to the hype it received for so long.
With lowering prices, broadband uptake is currently in its most rapid period of adoption and its penetration is now greater than narrowband in many markets. Datamonitor believes that mature markets will approach a broadband saturation level of around 60% household penetration.
With DSL systems, and ADSL in particular, generally at very affordable price levels, it may prove difficult for other technologies to compete unless they can offer significant additional benefits. The Swedish market is proving the most successful at consumer broadband innovation, with fiber-to-the-home services beginning to gain a critical mass.
Key reasons to read this report
- Quantification of the revenue opportunities for broadband service providers in 16 markets through to 2008.
- Assessment of the pertinent market issues, such as pricing, value-added applications and local loop unbundling will improve market understanding.
- Datamonitor's opinion on strategies for success will improve service providers' go-to-market approach.
With the global telecommunications industry having to restructure, the revenue potential from broadband technology has become central to many service providers' strategies.