Introduction
Multi-channel integration is set to become a key growth story in the US distribution channel technology market, as customers increasingly opt to use the full range of available channels. By investing in channel integration and gearing functionality towards channels' strengths, US banks can offer seamless customer service, while improving cross-sell rates and leveraging process synergies.
Scope of this report
- This report covers the US retail banking sector, looking specifically at channels and multi-channel integration
- Contains data from interviews with key decision-makers in 100 US retail banks
- Includes IT spending forecasts to 2008
Research and analysis highlights
Banks have a range of channels at their disposal with which to service customers, all of which are stronger in some areas than others. By identifying channels strengths, banks can ensure that each is fully leveraged in order to both improve service and increase sales opportunities.
Spend will grow at a CAGR of 5.8% from 2004-8, equating to a $16.5bn market opportunity. External spending will drive growth, driven primarily by outsourcing and software investments although services growth will also be robust.
Key reasons to read this report
- Size your addressable market to 2008
- Understand the key drivers behind channel refresh initiatives in the US over the next few years
Multi-channel integration is set to become a key growth story in the US distribution channel technology market, as customers increasingly opt to use the full range of available channels. 