Following strong network coverage, enhanced security is the feature fleet managers across Western Europe value most from their fuel card provider. This case profile assesses demand for advanced fuel card security services and outlines how providers have responded to it. Furthermore, it recommends which of the services should be offered and which segments they should be offered to.

• An examination of the trends that are driving growth in security services and are fostering consumer demand for advanced security products.
• An assessment of which of the more innovative security features are valued by different segments and how customer would like them to be implemented.
• A comparison of the core fleet card providers across Europe with regards to their card security features.
• Suggestions as to which security features should be offered, the markets they should be offered in and the segments they should be offered to.


Highlights



There is a strong positive correlation between fleet size and the importance of vehicle-specific analysis, while card insurance is the only security service to be more valued by the smaller fleet operators. However, "Personal Identification Number" (PIN) codes are demanded by fleet managers irrespective of their fleet size.





Large fleets value internet based security measures more than smaller fleets. This includes e-mail based alerts which notify the fleet manager when drivers have made transactions or have attempted to make transactions which are outside of pre-defined limits.





Repsol is the only supplier of those assessed to offer four of the six main 'limit' or 'parameter' services. To provide two to three of these services is the norm. Furthermore, Repsol is the only major provider which allows fuel card users to specify the days on which the card can be used.



Reasons to Purchase


• Benchmark your fuel card security features against those of your competitors and identify key areas of card improvement.
• Understand the fuel card security features valued by different customer segments and ensure product development focuses on customers' priority needs.
• Assess if card security features have influenced customers perception of their provider in terms of the level of security offered.