Should SAP or SAP-developers 'close the gap', SAP's installed base's inherent desire to opt for modules from the incumbent will impact Aventeon's addressable market. Having said this, recent impressions of SAP suggest that initial focus on nurturing mobile development is dissipating.

• Aventeon - where does it fit into the mobile landscape?
• Competitive strengths, weaknesses and opportunities for Aventeon.
• Aventeon's 3-tier engagement model.


Highlights



Aventeon may make a useful acquisition target for mobile sales solution providers, looking to ramp up on the service-side element. However the company is successful & the earnings multiple premium may prove high.





Aventeon's flirtations with the pharmaceutical sector have been unsuccessful for generic rather than product-specific reasons of traction (despite others' success, including iAnywhere, EveryPath, Cegedim, Dendrite, StayInFront). Pharmaceutical companies have made investments in mobile technology but have not created a huge amount of value yet.



Reasons to Purchase


• Find out how Aventeon differentiates itself.
• Discover Datamonitor's independent view on Aventeon's strategy for addressing the mobile enterprise data market
• Discover what partnerships Aventeon has established to meet future challenges.