As the mid-market opportunity for application software heats up, IBS (International Business Systems) faces increasing pressure from traditional enterprise vendors in addition to its core enemies. IBS must look to capitalize on its recent improving performance and acquisitions to make a bigger name for itself in the mid-market applications space, and capture part of the $13 billion market in 2006.

• Understand the dynamics and the evolution of enterprise applications for the mid-market. Gain insight to the influencing factors in this space.
• Overview of the SMB software opportunity open to vendors providing ERP, CRM and SCM solutions to the mid-market.
• Review and analysis of IBS (International Business Systems) solution offering and go-to-market strategy in the European SMB market.


Highlights



IBS is positioned fairly well in terms of technology/solution offering and go-to-market strategy. To succeed in this market, it must look to stabilize revenue growth & profitability. The cash generated from the Public Services sale allows IBS to execute on its strategy of becoming a leader in manufacturing sub-verticals.





Datamonitor does believe that IBS is trying to provide too much to its mid-market customers. Although it is known that mid-market customers tend to buy 'solutions', IBS must look to leverage its partner network to do some of the heavy lifting, leveraging its relationship with IBM on the integration front, specifically.



Reasons to Purchase


• Gain insight into the year-on-year opportunity open to vendors providing ERP, CRM and SCM software.
• Discover Datamonitor's independent view on IBS's strategy for addressing the SMB market.
• Take on board Datamonitor's strategic advice for succeeding in the SMB market, discover the key criteria of a successful go-to-market strategy.