Institutions of higher education are increasingly viewing students as customers they need to serve. CRM technologies targeted at higher education allow institutions to build strong relationships with students and other constituents. Based on a survey of 100 US higher education institutions, this Datamonitor document analyzes the market opportunity for CRM vendors in US higher education.

• 100 phone-based interviews with higher education institutions
• Sample included a cross-section of institutions by type, control, organization and size
• Respondents were senior IT decision-makers
• Profiles a selection of CRM vendors and their higher education offerings

Despite growing financial pressure, institutions of higher education are increasing their spending on CRM.

Institutions overwhelmingly agree that current students are their primary constituents. In order to support current and prospective students, institutions identified admissions & enrolment, student services, and financial aid as the areas driving CRM investment.

Successful CRM strategies will mimic the student lifecycle by strengthening relationships with candidates, students, and alumni.

• Enhance your messaging with current, in-depth information on the higher education market
• Tailor your CRM solutions strategy to address specific pain points facing higher education institutions
• Benchmark your company relative to vendors already supplying CRM to higher education