Opportunities in the leading European leasing market are relatively thin compared to 5 years ago. All the leading markets have witnessed a dramatic increase in the number of competitors operating within the operational leasing landscape, tightening margins and therefore forcing out medium size and small players largely through acquisition.
Scope of this report
- The European Company Car fleet market witnesses mixed growth prospects across countries.
- Small fleet and Eastern European Markets presents a growing hub for company car purchases.
Research and analysis highlights
The European Company Car market provides promising opportunities amidst despite a gradual maturity in the leading Weston European markets. The Small fleet and Eastern European markets provides promising opportunities driven by EU integration, increasing foreign investments, accounting and tax benefits on operational leasing etc.
Key reasons to read this report
- Enable market participants devise appropriate retention/entry strategies in growing markets.
- Enables product planning by suggesting opportunities underlying the financing methods of company car purchases
The European Fleet House View highlights the dynamics behind the leading 19 European fleet markets to gain a greater idea of where future opportunities lie and the potential strategies of targeting these opportunities