Introduction
Increased competition/ margin pressure is forcing banks to focus on customer relationships; developing a distribution strategy which encompasses new channel, business intelligence and security technologies, among others, will be key to future success.
Scope of this report
- Covers both North America & Europe
- Areas covered include market and channel challenges, security and regulation.
Research and analysis highlights
Many retail banking markets in Western Europe and North America are reaching maturity. As competition intensifies, banks are finding it increasingly difficult to differentiate themselves from competitors, to maintain margins and to find growth opportunities.
Banks are increasingly aware of individual customer profitability both by product and over the full customer lifecycle. As a result, some banks actively seek to lose unprofitable customers, while others are holding back from offering products that will lead to a decrease in a customer's profitability.
As banks develop new distribution channels, so fraud will follow; for example, banks must consider the security issues surrounding mobile phone/PDA banking as it emerges as a channel over the next few years.
Key reasons to read this report
- Gain visibility on the distribution dynamics in the European and North American retail banking markets
- Gain market insight to assist in your strategic planning and go-to-market strategy
This report looks at market developments in European and North American retail banking.
