2005 saw a number of macro-economic indicators, which had previously contributed to a declining non-standard population, change direction. So, what effects have these developments had on the size of the non-standard population in the UK and how will they affect its size in the future? Datamonitor's UK Non-standard and Sub-prime Consumers 2006 report provides the answers.

• Sizes the UK non-standard population.
• Discusses the key economic factors driving the non-standard population in the UK.
• Provides three scenario-based forecasts for the UK non-standard population to 2010.
• Provides insight on how a changing non-standard population will affect lenders.

In 2005, 9.1 million individuals were systematically refused credit by mainstream lenders. However, 2005 was a turning point as a number of factors that had previously contributed to a declining non-standard population changed direction, including unemployment, mortgage arrears and repossessions, and County Court Judgments (CCJs).

The Government has implemented a number of initiatives aimed at tackling poverty and financial exclusion. While some of them, such as the New Deal for long-term unemployed have met considerable success, others have been less popular.

Given that the non-standard population is to increase, there will be bigger opportunities for non-standard lenders, as they will benefit from a greater pool of customers. Such opportunity will bring increased competition and innovation to the market.

• Identify and evaluate macroeconomic drivers that are affecting the non-standard population in the UK.
• Gain a thorough understanding of social factors affecting non-standard lending in the UK.
• Plan your future business strategy in confidence using Datamonitor's five-year forecasts of the size of the non-standard population.