Introduction
With a number of new players looking to enter the market, the non-standard and sub-prime mortgage market is receiving increased attention. However, faced with a more difficult economy, a slower housing market and tougher competition, what are lenders doing to succeed? This report provides insight into the current issues and trends of the UK non-standard and sub-prime mortgage market.

Scope
Sizes the UK non-standard mortgage and second charge loan markets and presents scenario-based five year forecasts.
Provides market share data for the major competitors in the non-standard mortgage market.
Gives insight into the future challenges of the market and how lenders could respond.
Highlights
Since 2001 the non-standard mortgage market has grown by a yearly average of 18.3 per cent on a compound basis; significantly faster than the 12.5 per cent growth experienced in the mainstream market over the same period. Meanwhile, the mainstream market dropped by 5.3 per cent in 2005, while the non-standard sector grew by 1.8 per cent.

Similar to the overall mortgage market, cooling house prices, low consumer confidence and a slowing economy negatively impacted on the growth of the non-standard mortgage market. In addition, the implementation of the FSAs Mortgage Conduct of Business (MCOB) in October 2004 restrained the market in the first half of 2005.

The next couple of years are to see a host of new lenders enter the market, including Deutsche Bank, Oakwood Group, Abbey, Alliance & Leicester, and West LB. As a result of more lenders in the market, competition will increase, in the form of aggressive marketing tactics, price competition and innovation in product design.

Reasons to Purchase
Understand how the market is changing and where the new opportunities lie.
Gives you a competitive edge by providing you with a thorough analysis of the UK non-standard secured lending market.
Draw on Datamonitor's five-year scenario-based forecasts to plan your future strategy with confidence.