Introduction
This brief considers the potential impact of technologies including PVRs, high definition TV and mobile TV technologies across the European and US digital TV markets.
Scope
Considers the impact of PVRs and high definitions on digital TV market dynamics, including likely penetration of these technologies.
Forecasts uptake of PVRs, high definition TV and mobile TV across 14 western European markets and the US.
Highlights
Over 50 million US households will be viewing high definition programming by the end of 2010, compared to fewer than 10% of European households. The UK will be the most developed European HD market by the end of the decade, although penetration rates will remain far lower than in the US.
Over half of US households will have a PVR by the end of the decade - almost four times the penetration that will be evident across Europe by this time.
Reasons to Purchase
Gain an insight into how the penetration of technologies including high definition TV and PVRs will differ between different country markets.
Identify which country markets are set for the most rapid growth with regard to the uptake of HD and PVR technology.
Market StudyTechnology developments in the European digital TV Sector (Technology Focus) is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors.