Business Trends: Education Technology - Understanding your Higher Education Customer
Customer Focus
 
Report

Business Trends: Education Technology - Understanding your Higher Education Customer (Customer Focus)Market StudyBusiness Trends: Education Technology - Understanding your Higher Education Customer (Customer Focus) is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors.

From:
$3395
 
Introduction
This Datamonitor study examines top business challenges, IT budget outlook, spending priorities and the adoption of business intelligence solutions among higher education institutions in North America and Western Europe. It is based on the results of Datamonitor's Business Trends primary research, conducted in Q2 of 2006 with a 150 institutions.

Scope
In-depth interviews with 150 higher education institutions
Geographic coverage includes Canada, France, Germany, Spain, Italy, the UK and the US
The study focuses on the business challenges, IT budget outlook and the degree to which the market has adopted BI solutions
Respondents included IT decision-makers such as CIOs and CTOs
Highlights
Most higher education institutions have not yet fully recognized the value of a BI solution, making it a largely emergent solution area in the education market.

While basic access to data is the most popular BI functionality, institutions with larger IT budgets and those in North America are more likely to appreciate advanced functionality.

Quality of service and solution price are two of the most important characteristics institutions are looking for in a BI vendor.

Reasons to Purchase
Validate your market messaging and positioning in the higher education market
Compare higher education IT purchasing plans across geographies
Identify what BI solution functionality and vendor characteristics institutions will find most appealing

Report Details:
Publisher:
Datamonitor
Type:
Market Study - July 2006
Number of pages:
5
First Publication Date:
7/7/2006
 
 
 
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