Introduction
This review report provides an overview of current and future developments across the European and US digital TV markets.
Scope
Examines the uptake of digital TV services (by platform and operator) across 14 western European markets and the US to 2010.
Considers how the digital TV market will develop by the end of the decade, including the potential of IPTV services.
Forecasts uptake of PVRs, high definition TV and mobile TV across Europe and the US.
Highlights
Europe will overtake the US with regard to digital TV penetration by the end of 2010 at this point, almost 69% of European households will have made the transition to digital services. Much of the growth across Europe will be driven by continuing uptake of digital terrestrial services, although IPTV will also begin to make an impact.
The UK will remain the most highly penetrated digital TV market by the end of 2010, with almost 95% of households receiving digital services. Despite strong growth, Germany will continue to lag behind other major European markets, with only around half of households digital by the end of 2010.
Over 50 million US households will be viewing high definition programming by the end of 2010, compared to fewer than 10% of European households. The UK will be the most developed European HD market by the end of the decade, although penetration rates will remain far lower than in the US.
Reasons to Purchase
Gain an insight into how the digital TV market is expected to develop up until the end of 2010.
Understand which country markets are set for the most rapid growth, and which digital platforms will dominate.
Identify which country markets are set for the most rapid growth with regard to the uptake of HD and PVR technology.
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