Datamonitor's Beer: Global Industry Guide is an essential resource for top-level data and analysis covering the beer industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Covers Global, European, Asia-Pacific & 11 individual country markets

* Includes a five-year forecast of the industry

Highlights

The global market for beer generated total revenues of $331.8 billion in 2004, representing a compound annual growth rate (CAGR) of 1% for the five-year period spanning 2000-2004.

In terms of volume, Tsingtao Brewery Company was the leading player in the Asia-Pacific beer market in 2004, with a 10.5% share, a slight increase on the previous year.

The leading player in the US beer market is Anheuser-Busch Companies, Inc; the company holds a 50.2% market share.

Why you should buy this report:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Definition

The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beer and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates.

This profile is based on the most recent data available. In the company and distribution share section, this may relate to the state of the market in 2003 if not otherwise stated.

For the purpose of these reports, the European market is deemed to consist of Austria, Baltic States, Belgium, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, the UK and the Ukraine.

The Asia-Pacific market is deemed to consist of Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Thailand.

The global market consists of Europe, Asia-Pacific, the USA, Argentina, Brazil, Canada, Chile, Columbia, Mexico, Uruguay, Venezuela, Egypt, Israel, Nigeria, Saudi Arabia, South Africa and the United Arab Emirates.