Scope
The insurance industry offers insight into the use of the Internet as a sales execution channel
Companies targeting consumers can engage consumers in a relationship with your product online
Consumer expectations pose challenges for online customer service
Facilitating relationships online is one way to foster longer-term customer relationships
Highlights
Over the years, organizations worldwide have spent significant portions of their budgets to build their online presence. Yet the quality and effectiveness of these initiatives varies widely across industries.

In today's environment in which organizations continually compete for a larger share of wallet building and sustaining a compelling online presence should be considered an iterative process, one through which organizations not only facilitate online transactions but also foster long-term customer loyalty.

Recognizing that online channels continue to evolve in their spheres of influence, this Datamonitor report illustrates how online channels are developing within a handful of key industries. Datamonitor believes that lessons learned from these examples can be applied across a variety of industry sectors.

Reasons to Purchase
Gain insight into how online channels are developing across several industries.
Envisage how your company can apply lessons learned from other industries to maximize the effectiveness of your online presence.
Understand the critical success factors to establishing and sustaining a compelling online brand presence.