Introduction
Examines the market for Term Assurance in the UK. Looking at the issues that the market have faced and what the likely challenges are in the future. It also looks at the impact that the tax advantages on Pensions Term Assurance will have on boosting sales in the Term market.

Scope
Uses ABI and Swiss re data on new business premiums and policy sales to size the mortgage related and savings related Term Assurance markets.
Utilizes extensive primary research to examine the issues that the market has been facing and what the likely outlook for the future is.
Profiles the key competitors in the Term Assurance market.
Provides Datamonitor's forecasts for the development of the savings related, mortgage related & Pensions Term Assurance elements of the market to 2010.
Highlights
Total new policy sales for individual TA decreased between 2002 and 2004 by an AAGR of -6.9 per cent. This is due to a slowdown in policy churn rates, slowdown in the growth of the mortgage market and a pick-up in sales of investment.

The launch of the revised Pension Term Assurance product after A-Day will provide new opportunities for sales in the Term Assurance market.

Reasons to Purchase
Market context: Observe how the Term Assurance market has progressed over the last five years and identify the top providers for these products.
Market data: Understand the Term Assurance market, the distribution trends and the key drivers of Term Assurance new business.
Market forecast: Identify the future of the market & gain valuable insight into how to react to these latest developments.