Introduction
This report provides a detailed exploration of the current state of mass affluent offerings and premier banking services around the world, and constructs a prototype mass affluent offering based upon the analysis of case studies, which draws out the critical factors involved in creating a successful proposition.
Scope
Assesses the mass affluent service provided by 8 leading banking networks worldwide
Includes insight from those within the industry regarding the development of mass affluent services
Highlights
Global banks tend to pick and choose the markets in which their mass affluent service is launched, depending on the profile of that country. For example, despite having a presence across a number of markets, ABN Amro has chosen only to offer Van Gogh Preferred Banking in selected markets.
The non-banking side of many mass affluent offerings provides lifestyle benefits that are completely separate from the banking side of the offering. However, the more advanced mass affluent offerings are those that incorporate banking issues into the non-banking side, providing a rounded service.
Clients should be able to rely on their Ultimate Offering relationship manager to fulfill two main ongoing functions: to continuously monitor the state of their finances, reporting regularly to the client, and to take a proactive role in improving their clients' financial health.
Reasons to Purchase
Gain insight into the successful mass affluent services offered by global competitors
Understand the variation in market standards for mass affluent services worldwide
Discover the key factors determining the success or failure of mass affluent offerings in a variety of markets
Building a successful mass affluent strategy 2006 is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 