Green energy: consumers aren't buying it

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Green energy: consumers aren't buying it

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Green energy: consumers aren't buying it is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions.

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Introduction

The impact of climate change provides energy suppliers options in supplying "green" energy. This brief investigates why the market of green energy supply in the UK is not yet significant. A review of green energy supply in the UK.

Scope

An analysis of the green energy tariffs and their respective suppliers in the UK.
An investigation into the reasons why green tariffs remain peripheral.
Discussion on the disjuncture between the RO and renewable generators and the supply market.

Demand for green energy is yet to be stimulated by the wholesale market.

Green energy is niche as suppliers are not "pushing" it to consumers.

Green tariffs have evolved, but have a long way to go.

Consider the interrelationship between the wholesale market and supply market for green power.
Investigate the green energy tariffs presently available in the UK.
Understand why green energy tariffs remain peripheral.

Green energy: consumers aren't buying it

Report Details:

Publisher:

Datamonitor

Type:

Market Study - April 2006

Number of pages:

First Publication Date:

14/4/2006