The wellness market offers growth opportunities for industry players seeking to tap into the growing awareness of the link between health and beauty. Over half (56%) of European and US respondents overall reported that they had "consciously acted upon the link between diet and appearance" noticeably more in 2005. There is therefore a potential to develop a more holistic idea of beauty and health.

• Insightful primary and secondary survey data conveying the key trust-orientated issues for consumers
• Detailed analysis of consumer attitudes regarding key trust issues across the packaged goods sectors and the influence of these of buying behavior
• Exhaustive review of NPD and marketing campaigns utilizing best-practice principles of trust building branding
• Detailed Action Points pinpointing how to devise effective marketing concepts that will help to (re)build trust


Highlights



Health and wellness increasingly involves a crossover with beauty. Over half (56%) of European and US consumers say that they "consciously acted upon the link between diet and appearance" noticeably more in 2005. This attitude is helping to drive the wellness trend beyond food and drink and into the personal care industry.





Personal care occasions focusing on stress relief and pampering represent an important growth market. The combined value of such occasions in Europe and the US is forecast to approach US$6bn by 2010. This occasion growth is being driven by the mentality that it is important to find ways to escape the pressures of everyday life.





Consumers are skeptical of health information and health claims, which acts as a barrier to growth. 78% of consumers believe "product claims made by cosmetics and toiletries companies are often exaggerated". In addition, 57% of respondents believe that "the technological advances and claims made by skincare companies are confusing".



Reasons to Purchase


• Obtain a comprehensive understanding of the key issues influencing the impact of wellness in personal care
• Recognize which products and occasions consumers most associate with a sense of wellbeing
• Identify which consumer groups to target and consumers perceive and act upon the health and beauty crossover