The Mass Affluent Market in the UK is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions.
The UK mass affluent market is the most mature market of its kind in Europe, in terms of the clear client segmentation between mass market clients and mass affluent clients. All of the major banks offer a premier banking service, and the retail banks, along with IFAs, account for the majority of the mass affluent market in the UK.
Scope
Sizes the number of UK individuals with EUR50k-EUR300k in onshore liquid assets from 2000-2004, and provides the aggregate liquid assets they hold
Segments the number of mass affluent individuals and their aggregate liquid assets into 4 liquid asset bands
Forecasts the number of individuals and their aggregate liquid assets through 2009
Assesses the competitors targeting the mass affluent market in the UK
Highlights
10% of the UK population are mass affluent today
RBS is unusual in that it does not apply a threshold to its general mass affluent service, the Royalties scheme. The Royalties Account, Royalties Gold Account and Royalties Premier Accounts have similar offerings, although greater advantages are offered the more expensive the account.
Currently there is a great variety of in-house provision in the retail banks' offerings, including financial advice and stockbroking support, and strong IFA networks also control a large proportion of the UK's mass affluent portfolios.
Reasons to Purchase
Assess your target market with Datamonitor's sizing, segmenting and forecasting of the number of mass affluents and the onshore liquid assets they hold
Keep an eye on your competition with our competitive assessment
Discover the drivers of success in mass affluent services
The Mass Affluent Market in the UK is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 